Measure C Renewal Plan Development Process

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Measure C Renewal

As the 2006 Measure C Extension Expenditure Plan nears expiration, it is again time to develop a Measure C Renewal Plan that will identify the most important and viable projects and programs to be delivered and advanced using local sales tax proceeds.  One of the most important aspects of the proposed work activity will be consensus building.  Developing the Extension Plan will require significant input from the public and other stakeholders, as well as the local, regional, and state agencies involved in transportation planning, financing, and programming.  As we move Fresno County forward, the extension of Measure C will benefit communities in the County by improving transportation systems and choices for every local resident. 


Following much discussion over the course of the last year by both the Fresno Council of Governments (Fresno COG) and the Fresno County Transportation Authority (FCTA) Policy Boards, a decision was made by both boards in August 2019 to move forward with a Measure C Reauthorization (MC3) process that will culminate in a ballot measure before Fresno County voters in November 2022.  It is critical that the Measure C Renewal Plan is based upon broad-based public input as part of a collaborative process.


The Measure C Renewal Plan effort is being guided by development of the Fresno COG 2022 Regional Transportation Plan/Sustainable Communities Strategy (RTP/SCS).  The RTP/SCS is updated every 4 years and has a robust outreach and stakeholder involvement process including numerous committee meetings, public workshops and hearings, public surveys and polling, and other engagement opportunities. The RTP/SCS integrates all modes of transportation along with land use, and housing, environmental issues, reduction of vehicle miles travelled, and other related issues. The RTP/SCS is one of the critical building blocks that will help guide the 2022 Measure C renewal effort and identify needs and funding requirements.

Roles and Responsibilities: Measure C Planning and Implementation Partnership

Much of the planning and implementation of the Measure C Program is done by Fresno COG staff, while the agency responsible for overseeing the implementation of Measure C is the Fresno County Transportation Authority (FCTA). During the Measure C Renewal Planning Process, the FCTA and Fresno COG will be partnering to provide support, transportation expertise and deliver a robust and open public involvement program.


Fresno County Transportation Authority (FCTA)

The Fresno County Transportation Authority (FCTA or Authority) is a local transportation authority organized and existing pursuant to California Public Utilities Code Division 15 (Sections 142000-142277, inclusive).   The FCTA was created in 1986, when Fresno County voters passed Measure C, a half-cent sales and use tax, with a goal of improving the overall quality of Fresno County’s transportation system.  Measure C is a major part of making Fresno County a great place to live, work and play. Since 1986, the Measure C program has transformed Fresno County residents’ daily commute and quality of life through building and improving 1,200 miles of local streets, county roads and state highways. Measure C funds local and regional transit services, building trails, bike lanes and ADA facilities, while leading initiatives to better our air quality and bolster the local economy. Measure C successfully leverages local dollars with other resources to deliver billions of dollars in local transportation improvements, while providing tens of thousands of jobs.


Fresno Council of Governments (Fresno COG)

The Fresno Council of Governments (Fresno COG) is a consensus builder, developing acceptable programs and solutions to issues that do not respect political boundaries. Fresno COG is a voluntary association of local governments, one of California’s 38 regional planning agencies, and one of 500+ nationwide. In 1967 elected officials of Fresno County and its incorporated cities informally created the agency, formalizing Fresno COG in 1969 through a Joint Powers Agreement. Fresno COG undertakes comprehensive regional planning with an emphasis on transportation, provides citizens an opportunity to be involved in the planning process, and supplies technical services to its members.

Public Engagement

FCTA and Fresno COG will provide and encourage public engagement throughout the planning and development of a second extension to the Measure C half cent sales tax measure. They are committed to soliciting input and involvement through a defined committee process. They also commit to receiving, analyzing, and communicating openly, the assessed transportation needs and values of Fresno County communities and their members.


The Measure C Renewal Public Engagement Plan describes key engagement strategies FCTA and Fresno COG will employ during Measure C Renewal Plan development. Using the strategies outlined, the agencies will provide the public with several avenues for ongoing engagement throughout the planning process. The plan explains those engagement opportunities and highlights how to access each of them. It is important to note that throughout the Measure C Renewal planning process engagement materials will be provided in multiple languages as needed.

Key Renewal Documents